Insights
A running set of articles that document real-world robot sentiment and our Robot Readiness audience segments.
Where to start
These articles live on RobotsGoodorBad.com and are updated as our research evolves
Robot Readiness Overview
A broad introduction to how people assess readiness for robots in everyday environments.
ReadinessOverviewOpen articleRobot Readiness Research
A research-focused look at readiness themes and what they reveal about adoption decisions.
ResearchReadinessOpen articleLife With Robots
A practical view of how robots are perceived in day-to-day life and routines.
Daily lifeUsageOpen articleRobot Discussion Themes
A synthesis of recurring conversation themes that shape public sentiment about robots.
SentimentThemesOpen articleRobot Enthusiast
A profile of people who are highly positive about robot adoption and use.
Audience segmentPositiveOpen articleRobot Practical
A profile of people who evaluate robots mainly through practical value and utility.
Audience segmentPracticalOpen articleRobot Curious
A profile of people who are open to robots but still forming clear expectations.
Audience segmentCuriousOpen articleRobot Hesitant
A profile of people who see potential but remain cautious about adoption.
Audience segmentHesitantOpen articleRobot Phobic
A profile of people who express strong concern or fear about robots in daily life.
Audience segmentConcernOpen articleRobot Hater
A profile of people who are firmly opposed to robot adoption and integration.
Audience segmentOppositionOpen article
How to use these insights
These articles help you come into research and planning with context. Use them to draft better survey questions, run stronger interviews, and align your team on the audience segments you're trying to reach.